Review · USA HISTORY TOURS
Memphis: Big Mojo Sun Studio + Music History 3-Hour Bus Tour
Memphis music comes alive on this sing-along bus tour, where a professional Beale Street musician turns the ride into a moving concert and history lesson. You may hear guides such as Davey Ray Bennett, Cecil, Andrew, Taylor, or other local performers, depending on the day. They play guitar, lead familiar songs, and explain how blues, rock ’n’ roll, and Southern soul grew in this city.
I like the mix of live music and city sightseeing, and I like that the tour adds a proper guided visit to Sun Studio rather than only pointing it out from the road. The main drawback is simple: you stay on the bus for most of the outing, and some landmarks pass quickly, so this is not the best choice if you want lots of time for photographs.
Key points to know before you book

- Live music on board: A professional musician handles the commentary, guitar playing, singing, jokes, and audience participation.
- Sun Studio included: You go inside the small, famous recording studio for a separate one-hour guided visit.
- A broad Memphis route: The bus passes Beale Street, Stax Studio, the Lorraine Motel, Cotton Row, the Peabody Hotel, Overton Park, and early homes linked to Elvis and B.B. King.
- Mostly a ride-by tour: You see many sights from the bus, with limited time to get off and explore.
- Strong value at $65: The price combines a city tour, live entertainment, and Sun Studio admission in one three-hour outing.
- Plan for basic mobility: The bus has no wheelchair lift, though a collapsible wheelchair may be accommodated if you have some mobility and contact the provider ahead of time.
Why this Memphis bus tour feels different

Many city tours give you a guide, a microphone, and a list of sights. This one gives you a guitar.
The musician leading your trip is the heart of the experience. Guides have included Davey Ray Bennett, Cecil, Andrew, Taylor, and other local performers. Their approach varies, but the format stays the same: music, comedy, Memphis stories, and a steady stream of landmarks outside the windows.
You are not simply hearing that Elvis recorded in Memphis or that B.B. King played here. You hear songs connected to the city while moving through the places that shaped them. The result is informal and lively. You may be invited to sing along, and the participation level depends partly on your mood and the energy of the group.
That style suits Memphis. The city’s musical past is not tidy or confined to one museum. Blues, early rock ’n’ roll, gospel, and soul grew through clubs, churches, record shops, studios, radio stations, and neighborhoods. A good guide helps connect those pieces. Past guides have also shared restaurant suggestions and local details, which can help you plan the rest of your stay.
The tone is upbeat, but it is not only a party. The route also deals with serious parts of Memphis history, including the Lorraine Motel and the death of Martin Luther King Jr. The best guides handle that contrast directly, moving from a familiar song to a difficult chapter without pretending the city’s story is all celebration.
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Meeting at Alfred’s On Beale

The tour begins at Alfred’s On Beale, at 197 Beale Street. This puts you right in the center of downtown Memphis and near the city’s best-known music strip.
Allow enough time to find the meeting point and settle in. The tour returns to the same location after the Sun Studio visit, which is useful if you plan to continue your evening downtown. Hotel pickup and drop-off are not included, so you make your own way to Beale Street.
The bus is the main stage for the first part of the outing. Drivers have been praised for keeping the ride smooth, slowing down, or stopping when possible so you can identify key sights. Still, you should treat this as a moving overview rather than a photography tour. Some buildings and landmarks pass quickly.
The first 90 minutes: Memphis from a musical seat

The opening city portion lasts about an hour and a half. You see downtown and other parts of Memphis while the guide explains how important musicians fit into the city’s story.
Beale Street
Starting on Beale Street gives the tour an immediate sense of place. This is the city’s best-known music district, and the bus route helps connect the clubs and signs you see here with the wider Memphis story.
You may already have plans to return to Beale Street at night, but the daytime ride gives you useful context. Instead of treating it as an isolated entertainment strip, the guide places it within the history of blues and Memphis performance culture.
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Stax Studio
Stax is central to the story of Southern soul. The tour shows you the landmark as part of the larger city route, although the supplied details do not promise an interior visit.
That distinction matters. You get the location and the explanation, but you should not expect the same hands-on experience here as at Sun Studio. If Stax is a top priority, plan a separate visit rather than relying on the bus ride alone.
The Lorraine Motel
The Lorraine Motel carries major civil rights significance, and the tour includes it among the city sights. Your guide discusses where Martin Luther King Jr. died and the circumstances surrounding it.
This is one of the moments when the tour moves beyond record-making and celebrity stories. Memphis music and Memphis social history are closely linked, and the route gives you a glimpse of both. You may want to visit the National Civil Rights Museum separately for a longer, more detailed experience, but that museum visit is not part of this tour.
Cotton Row and the Peabody Hotel
Cotton Row points to the city’s commercial past, while the Peabody Hotel is one of downtown Memphis’s best-known landmarks. The bus lets you see how the music story sits alongside older trade, hotel, and river-city traditions.
The route is useful if you are new to Memphis and want to understand the shape of downtown before exploring on foot. It will not replace a walking tour, but it helps you decide which areas deserve more of your time.
Overton Park and early music landmarks
The tour also reaches Overton Park and sites tied to the early lives or careers of Elvis and B.B. King. One particularly useful detail is the chance to learn where Elvis played his first live concert.
These locations help correct the idea that Memphis music happened only on Beale Street. The city’s musical map is spread out, and the bus makes it possible to cover more ground in a short period. The tradeoff is that you see most places from your seat rather than stopping for a long look.
The bus entertainment: music, jokes, and local color
The live performance is the part that makes this tour worth comparing with a standard sightseeing ride.
A strong guide can move from Elvis to blues and soul artists, changing style as the story shifts. Davey Ray Bennett, Cecil, Andrew, Taylor, and other guides have been praised for singing, guitar playing, humor, and an easy way of drawing the group into the music. You do not need to know every song to enjoy the format. Familiar choruses make the sing-along accessible.
The quality of the experience depends in part on which musician leads your departure. That is normal for a performance-based tour. The guides named in the supplied material have received especially warm praise, but no booking information promises a particular performer.
The bus itself also shapes the mood. You are close enough to hear the guitar and commentary, but you remain seated for much of the time. If you prefer quiet sightseeing, this may feel too interactive. If you like a bit of theater and do not mind singing in public, it is a fine way to get your bearings.
Rain can affect the experience, mainly because many sights are viewed through the windows and there is limited outdoor time. The tour still runs as a music and history outing, but clear weather gives you a better look at the city.
Sun Studio: the essential stop
After the first city loop, the bus ride to Sun Studio takes about 15 minutes. The studio visit lasts roughly one hour and is led by a separate Sun Studio guide.
This is where the tour shifts from broad city overview to focused music history. Sun Studio is the place associated with the early careers of Elvis Presley, Johnny Cash, Jerry Lee Lewis, and other major figures. You get to enter the recording space and hear how the studio helped launch music that changed popular culture.
The appeal is partly physical. You are in the same compact recording environment where famous artists worked, rather than looking at a distant plaque or passing an exterior sign. You can better understand how intimate and workmanlike the place was.
The Sun Studio guide is separate from the musician on the bus, so the style may change. Several Sun Studio guides have made the visit lively and informative, including Drew and Josh Hurley. One outing included a less effective presentation, which is a reminder that the indoor portion can vary by guide. Even so, the setting itself is a major reason to choose the package.
For music fans, this hour is likely the emotional high point. For casual visitors, it gives the bus stories a physical anchor. You have heard about recording sessions and early performances, then you step into one of the places where that work happened.
Is $65 a fair price?
At $65 per person, the tour is not the cheapest way to ride around Memphis. Its value comes from combining three things that would otherwise require separate planning: transportation around the city, a live performance, and a guided Sun Studio visit.
I consider it good value if you are in Memphis for a short stay or if music is one of your main reasons for coming. The route covers a lot of ground, and the guide supplies context while you ride. You also avoid arranging separate transportation to Sun Studio.
The value is weaker if you want to spend time inside several attractions. Stax, the Lorraine Motel, Cotton Row, the Peabody Hotel, Overton Park, and other landmarks are part of the sightseeing route, but the tour does not promise extended stops at each one. You are paying for breadth, entertainment, and Sun Studio, not a series of long visits.
The strong overall rating and repeated praise for the musician guides suggest that the live element is usually a major part of the price justification. Put plainly, you are not paying only for a bus seat. You are paying for a local performer who can sing, explain, and keep the three hours moving.
Who should take this tour?
I would recommend it to:
- First-time Memphis visitors who want a fast introduction to the city
- Music fans interested in blues, rock ’n’ roll, Elvis, B.B. King, Johnny Cash, and Southern soul
- Couples, families, and small groups who enjoy live entertainment
- Anyone who wants Sun Studio included without building a separate half-day plan
- Visitors who appreciate humor and audience participation
I would be more cautious if you need extensive photo stops, quiet commentary, or a fully accessible vehicle. The bus has no wheelchair lift. A collapsible wheelchair may be accommodated if you have some mobility, but you should contact the provider before booking.
You should also avoid bringing alcohol or drugs. The activity does not allow them.
How to make the most of the three hours

Arrive ready to listen rather than expecting a hop-on, hop-off service. Keep your camera handy, but do not count on having time to photograph every landmark.
If you have limited time in Memphis, take this tour early in your visit. The guide can help you identify places to revisit, including Beale Street, the Peabody Hotel, music landmarks, and possible restaurant stops. Then use your remaining days for longer visits to the National Civil Rights Museum, Stax, or other sites that receive only a drive-by introduction here.
Expect English throughout. The live guide, bus commentary, jokes, and Sun Studio visit all operate in English, and no other language is listed.
The tour lasts three hours from Alfred’s On Beale and returns there after the studio visit. That fixed start and finish makes it easy to pair with a downtown meal or an evening on Beale Street, though you should check the departure time when booking.
Should you book the Big Mojo Sun Studio tour?
Book it if you want Memphis music delivered with a guitar in hand. The strongest part is the combination of a talented local performer, wide-ranging city stories, and time inside Sun Studio. It gives you both the atmosphere of Memphis and a clear sense of the places that made its music famous.
Skip it if your priority is slow exploration or detailed visits to each landmark. Much of the route stays on the bus, and some sights go by quickly.
For most first visits, I think the $65 price is justified, especially when Sun Studio is high on your list. You get a broad introduction, a live show, and one of Memphis’s most important music sites in a single afternoon.
FAQ
How long is the Memphis Big Mojo Sun Studio tour?
The tour lasts three hours, including the city sightseeing route, transportation to and from Sun Studio, and the guided studio visit.
Where does the tour begin?
It begins at Alfred’s On Beale, 197 Beale St, Memphis, Tennessee 38103.
Where does the tour end?
The bus returns to Alfred’s On Beale after the Sun Studio visit.
Is Sun Studio included?
Yes. The experience includes a guided tour of Sun Studio.
How much does the tour cost?
The listed price is $65 per person.
Is hotel pickup included?
No. Hotel pickup and drop-off are not included.
What language is the tour in?
The live tour guide and activity are in English.
Will I be on the bus for the whole tour?
You will be on the bus for most or all of the experience, except for the guided visit inside Sun Studio.
Is the bus wheelchair accessible?
The bus does not have a wheelchair lift. A collapsible wheelchair may be accommodated if you have some mobility, but you should contact the activity provider in advance.
Can I cancel for a full refund?
You can cancel up to 24 hours in advance for a full refund. You can also reserve now and pay later, according to the booking terms.
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